PALOMA GOVÊA
CREATING EXPERIENCES THAT CONNECT
Fiat + Itaucard
When Fiat and Itaucard joined forces to announce their new partnership, we invited influencer Naty Finanças to translate the theme of "making money grow" in an accessible and authentic way. I was responsible for conceiving the entire creative campaign, combining humor, information, and empathy to strengthen the brand's dialogue with the young audience.
Digibee Academy
At Digibee, I participated in the creation of Digibee Academy, a platform that helps clients and developers master the company's integration tool. I worked in UI/UX Design, creating video tutorials, and designing the overall layout of the experience, making learning more intuitive and immersive. The result was a cohesive digital environment that combined functional design and brand visual language.
Volkswagen
For the launch of OTTO, Volkswagen's artificial intelligence, I contributed creatively to the concept and execution of the advertising campaign aimed at the brand's most engaged customers. The goal was to reveal the technology in a unique and engaging way, translating innovation and approachability into accessible and inspiring language.
BV Bank
A project by Banco BV, featuring actress Taís Araújo, promoting reflection on sustainability and the impact of financial decisions on the future. I contributed creatively to the campaign's visual presence and the creation of social media content, ensuring a light, modern aesthetic consistent with BV's purpose: to inspire conscious choices.
Jeep
An idea I conceived to express the true Jeep spirit: that of those who collect memories on every road. "Stitched Stories" unites the concept of freedom and belonging through a visual narrative that transforms "scraps of memories" into a single symbolic road: the road to freedom. The campaign engaged passionate Jeep owners—people with one or more vehicles and a high level of emotional connection to the Jeep universe—in a digital action that celebrated the off-road lifestyle and its shared stories.
Develop SP
The Desenvolve Mulher program, from the Desenvolve SP bank, supports female entrepreneurs in São Paulo seeking financial independence. I worked on the conceptual and visual creation of the campaign, bringing a welcoming and empowering message. The project highlighted real stories of women who are transforming their businesses and reinforced the brand's commitment to social impact and female empowerment.
Jeep Wave
Jeep Wave is Jeep's loyalty program, and for its launch I worked on building the visual identity, inspired by elements of nature – the natural habitat of every Jeep enthusiast. Based on this concept, we developed the entire launch strategy, including the digital campaign, email marketing, and social media communication, ensuring visual consistency and authenticity with the brand's DNA.
Illustration
Illustration is a field that runs through my design work and allows me to experiment with new visual languages. Among the examples, I highlight a cover design for Virginia Woolf's book Mrs. Dalloway, in which I explored layers of time and stream of consciousness through typographic composition and texture. Another project is an original poster created with different types of pens, exploring gestures and contrasts to translate emotion into line.
02 customers
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03 who am I
I am passionate about visual communication and have 9 years of experience in advertising and technology agencies, including DM9 (Jeep, Fiat, Electrolux, P&G), Digibee (Assaí, Itaú) and Desenvolve SP .
A specialist in Branding, Design Systems, and UX/UI, I apply agile methodologies (Kanban, Design Sprint) to optimize processes and ensure consistency in integrated campaigns, motion graphics, and email marketing. With advanced proficiency in Adobe Creative Suite and Figma, I've increased engagement by up to 30% and reduced approval cycles by 40%.
My collaborative approach involves leading multidisciplinary teams from briefing to delivery, always focusing on measurable results and connecting brands and audiences. In my spare time, I delve deeper into illustration, motion graphics, and tarot, bringing new visual narratives to my projects.
Let's exchange ideas? palomagovea.p@gmail.com.